Media coverage of #homefor500 campaign

1. Homegrown

2. Mission Sharing Knowledge

3. Tech Travel at Repeat

4. The Hindu

5. Folo Mojo

Reach us on Twitter: 
@emily_parkes
@jacobcherian
+91-70830-61316

 

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Analytics on the growth of the reach of #homefor500 campaign

 

Talkwalker Stats 5 hours after #homefor500 starts

Talkwalker Stats 5 hours after #homefor500 starts

Talkwalker Stats 5 hours after #homefor500 starts

Talkwalker Stats 5 hours after #homefor500 starts

Talkwalker Stats 24 hours after #homefor500 starts

Talkwalker Stats 24 hours after #homefor500 starts

Talkwalker Stats 28 hours after #homefor500 starts

Talkwalker Stats 28 hours after #homefor500 starts

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#homefor500 Volunteers Brief

Table of contents of this post:

1. UPDATES: Web Analytic snapshots on the spread of the #homefor500 campaign

2. UPDATES: Press of/for the #homefor500 campaign

3. Watch the video here

4. Read our campaign FAQ’s here

5. Open Letter to Justin Bieber published on UK website Open Letter

6. Canadian website giving us some massive support at Give for Granted

7. The Tweets (scroll down)

8. Letter to the #homefor500 volunteer (scroll down)

 

5. The Tweets

What are we tweeting:

OPTION 1 of 2

a) The Picture Tweet:

b) The Multiplier Tweet targeting Fan Pages

c) The crew tweet

d) The Build-us-a-home Tweet

e) The crew tweet:

f) The Multiplier Tweet targeting Fan Pages

g) The Buzzfeed Tweet

h) The crew tweet

 

i) The Picture Tweet:

j) The crew tweet

k) The Buzzfeed Tweet

l) The Build-us-a-home Tweet

 

 

OPTION 1 of 2

The following 15 tweets which are different versions of 3 basic tweets: 1. Justin Bieber Check out this song 2. Justin Bieber Please Build Our Home 3.Targeting Justin Bieber Fan Pages (to act as a multiplier) :

Tweet 1

kids need #homefor500 .@justinbieber .Ur biggest fans in India n they are singing ur song http://bzfd.it/10PxlSS www.homefor500.org

Tweet 2

Buzzfeed wrote about these kids singing your song .@justinbieber . Check it out: http://bzfd.it/10PxlSS www.homefor500.org #homefor500

Tweet 3

Indian orphans and .@justinbieber ‘s song http://bzfd.it/10PxlSS for #homefor500 Help us .@JustinBieberFan .@bieberarmy www.homefor500.org

Tweet 4

kids need #homefor500 .@justinbieber .Ur biggest fans in India n they are singing ur song http://bzfd.it/10PxlSS www.homefor500.org

Tweet 5

Buzzfeed wrote about these kids singing your song .@justinbieber . Check it out: http://bzfd.it/10PxlSS www.homefor500.org #homefor500

Tweet 6

Indian orphans and .@justinbieber ‘s song http://bzfd.it/10PxlSS for #homefor500 Help us .@JustinBieberFan .@bieberarmy www.homefor500.org

Tweet 7

kids need #homefor500 .@justinbieber .Ur biggest fans in India n they are singing ur song http://bzfd.it/10PxlSS www.homefor500.org

Tweet 8

Buzzfeed wrote about these kids singing your song .@justinbieber . Check it out: http://bzfd.it/10PxlSS www.homefor500.org #homefor500

Tweet 9

Indian orphans and .@justinbieber ‘s song http://bzfd.it/10PxlSS for #homefor500 Help us .@JustinBieberFan .@bieberarmy www.homefor500.org

Tweet 10

kids need #homefor500 .@justinbieber .Ur biggest fans in India #homefor500 ur song http://bzfd.it/10PxlSS www.homefor500.org

Tweet 11

Bzzfd wrote about these kids singing your song .@justinbieber . Check it out: http://bzfd.it/10PxlSS www.homefor500.org #homefor500

Tweet 12

Indian orphans and .@justinbieber ‘s song http://bzfd.it/10PxlSS for #homefor500 Help us .@JustinBieberFan .@bieberarmy www.homefor500.org

Tweet 13

kids need #homefor500 .@justinbieber .Ur biggest fans in India n they are singing ur song http://bzfd.it/10PxlSS www.homefor500.org

Tweet 14

Bzfd wrote about these kids singing your song .@justinbieber . Check it out: http://bzfd.it/10PxlSS www.homefor500.org #homefor500

Tweet 15

Indian orphans and .@justinbieber ‘s song http://bzfd.it/10PxlSS for #homefor500 Help us .@JustinBieberFan .@bieberarmy www.homefor500.org

 

5. The Letter to the #homefor500 volunteer

Hi #homefor500 volunteer,

Our big aim: To get Justin Bieber to donate towards building a home for 500 children in Bangalore. For about 1.5 million USD, you could build a permanent home for 500 children that have never had a home that they can call their own.

How will we do this:

We will Twitter-Bomb Justin Bieber by sending out at least 1000 tweets with the hash tag #homefor500 and target @justinbieber .

Each person sends out ONLY 15 tweets (5 tweets, thrice each) from each of our accounts from 10 pm Indian Standard Time on 3rd February. 

We believe / hope / wish / will that he watches the video created by his distant fans in India and step up to help him after reading about their immediate needs: a permanent (non-rented) home of their own. http://reachinghand.org/index.php/about-us/future/dream-school/ 

 

How can you participate: There are two possible ways.

Be a #homefor500 volunteer: Send out the 15 tweets at the given time slot.

 

Table of contents of this post:

1. UPDATES: Web Analytic snapshots on the spread of the #homefor500 campaign

2. UPDATES: Press of/for the #homefor500 campaign

3. Watch the video here

4. Read our campaign FAQ’s here

5. Open Letter to Justin Bieber published on UK website Open Letter

6. Canadian website giving us some massive support at Give for Granted

7. The Tweets (scroll up)

8. Letter to the #homefor500 volunteer (scroll up)

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#homefor500 FAQs

FAQs:

Who are these children?

These are the children of the home, under the NGO called Reaching Hand.

Why Justin Bieber?

Because the kids love him, chose to sing his song and we are sending out links to the childrens’ cover version of his song.

Tell me about this NGO:

www.reachinghand.org . This NGO runs multiple operations: a children’s home, a school for underprivileged and a skills training centre for women.

What are we trying to achieve here?

We are trying to raise funds for a project to house 500 children: reachinghand.org/index.php/about-us/future/dream-school/

Why is the a . before the @ in the tweets?

Well, this is one of Twitter’s lesser-known quirks.
If you dot before you @mention, your Tweet shows up in the feeds of all of your followers. If you don’t dot before you @mention, your tweet is considered conversational and only shows up on your stream, the stream of whoever you Tweeted at, and those lucky followers you both have in common. – See more at: http://thesocialu101.com/tips-tricks-why-the-period-before-twitter-mentions/#sthash.bdqPDaGe.dpuf

Why send out this Buzzfeed article?

  1. Because the article tells the entire story with pictures
  2. The Buzzfeed story gives us some sort of credibility
  3. If enough people start going into the Buzzfeed story, the story may get pushed up into Buzzfeed’s front page and this will have a multiplier effect by pulling in people that are not already a part of this campaign.
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It’s all for a Good Cause!

 

Image

It is almost a month since I arrived in Bangalore, and I have dived in to my job

role head first! I am becoming familiar to the ways of the office and fundraising world, and have my first Reaching Hand fundraising challenge! I am going for Silver Care Champion in Bangalore’s 10K marathon on the 19th May, which means I have committed to raise .75Lakh (about £940)…! This is my biggest fundraising challenge yet, (and also most athletic!) but I am so passionate to raise the amount. With great kindness from many people, I am very close to reaching my target which needs to be met by Monday (but donations can still be made up until June 5th)

So, for whoever is reading this, please take the time to also look at my page –  http://www.bangalorecares.in/ngofundraise-detail/?fund=186&evt_id=4 and donate to Reaching Hand via our (NEW!) Global Giving page for the UK – http://www.globalgiving.co.uk/projects/education-and-hope-for-50-orphans-children-in-india/

This challenge is teaching me the real humility, patience, passion, vigilance, and eternal optimism of fund-raising. It feels good to be working with like-minded people for such a worthy cause, and being spurred on by peoples kind and generous sponsorship means a great deal indeed. Here’s to a further 5 months raising funds to support these wonderful children! 

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INDIA!

INDIA!                                                            484206_10151552740701215_102831578_n

I have tried so many times uploading blog entries on here, but now I finally seem to have worked it out! I have decided not to keep this blog in diary form, but more as a topical/thought process, which will of course be based around my experiences and perceptions of India!

So to start I thought I would explain what exactly it is I’m DOING here! I found Reaching Hand through 2 Way Development – http://www.2waydevelopment.com/ for anyone else who is searching for something more than just a ‘voluntourism’ programme, it would be worth your while looking into them, I would recommend it!! Through 2 Way Development I came to find Reaching Hand. Seeking a divided amount of time between office work, and work in the field, this was the best option for me, as they too wanted someone who could interact with the children and help the Director of Operations, (my great friend Akshay!) with fund-raising and communications!

First of all though, Reaching Hand is based in the city of Bangalore, India. Its primary purpose is to care for vulnerable children. Here are some basic facts for you –

Bangalore has an estimated 75,000 street children among that 85% are orphans. There are a combination of those on and off the street and those who are completely abandoned. They usually live in groups in self-dedicated areas of Bangalore. All of them are subject to severe kinds of exploitation, physical, sexual or financial. Substance abuse, high-risk sexual behaviour and non-availability of basic services are issues of immediate concern.

This charity is still fairly small, it houses 47 children in total, but has other projects such as a feeding programme, funding another government school, and a rural women’s empowerment programme. Reaching Hand wants to care for more children, and has a vision to build a complex that can permanently house, educate and care for up to 500 orphaned and destitute children at a time.

So how can I help?

I have been given a role outline by Reaching Hand that will develop my skills and help them in their mission. In the children’s New Home this includes – 1. Training wardens and counsellors to provide a better standard of care. 2. Documenting the history and profile of each child, along with their attendance and performance in various programmes across the year. 3. Preparing case studies of individual children and documentation on their performance. 4. Training children in music, sports, dance etc. 5. Taking children on day trips or exposure visits to different places within Bangalore each month. 6. Preparing growth chart of each child with medical background. 7. Counselling girls on the social and physical changes and issues that they will experience as they grow older.

And as a Fundraising and Communications Advisor – 1. Supporting the Director of Operations in planning, implementing and monitoring the fundraising strategy. 2. Writing proposals, Letters of Intent etc.

3. Preparing necessary IEC materials for raising funds. 4. Managing donor database. 5. Spearheading Reaching Hand’s participation in the Bangalore 10K Marathon 2013 event, by coordinating with runners and corporations to motivate them to raise funds for the organisation. 6. Building networks with new donors from UK & USA. 7. Promoting RH through Facebook, Twitter, Linked-in etc.

Already I have been made very busy with these tasks, but I just love it! Apart from my roles I am also hoping to delve completely into this culture and get to know the real grit of this vibrant country! 

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Alt-J (∆) – Taro

My placement soundtrack 🙂

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